Valentine's Day Looks We Are Swooning Over

Valentine’s Day is just around the corner, and whether you’re going out on the date night of the year, playing it a little more low-key, or having a time with your best Galentines, there’s nothing more flirty than long, full lashes. But besides the sweet treats, and all of the even sweeter reminders of love in our lives, one of the best parts of Valentine’s Day is the pretty and pink looks we get to put together. Regardless of what you’re planning this holiday—and who you’re planning it with—we’ve put together the sauciest makeup looks for Valentine’s Day 2023. With every trend, from the classy red lip, it’s pretty pink cousin, to some more out-of-the-box eye makeup ideas, you’re sure to fall in love with one of these looks on the 14th. 
Pretty in Pink
What would our Valentine’s Day-inspired makeup look list be without a healthy dose of pink. As if we needed it, February 14th is the perfect excuse to pile on the pink. We love a pastel pink tone-on-tone moment, and with Barbie-core and monochromatic craze of last year, we know this trend isn’t going anywhere this month. Pair a lighter pink eyeshadow, like some of the rosy tones in our Fantasy Eyeshadow Palette, with a soft pink lip (we love the Conceited Lip Gloss Shimmer Shine!) to achieve this doll-like and delicate look. And because this look is so pretty and subtle, it’s the perfect opportunity to play around with some bolder, more dramatic lashes. Shop our Dramatic collection for all of our biggest, boldest lashes, or try the Chyna or the 25mm Vixen for length and volume anyone would have heart eyes for.
Hot Girl Hot Pink 
If you’re looking to turn up the heat a little higher this Valentine’s Day, then a hot pink statement lip might be a better fit for you. We love the Bomb Lip Gloss Lacquer for a look no one can miss. It’s high pigment, high shine, and high tea with all the drama you’ll be serving. But one faux pas to look out for is layering a strongly pigmented product on dry, flaky lips. Prep your lips for this Valentine’s Day look—and all of your Valentine’s Day action—with this 2-in-1 Lip Scrub Mask. Buff away layers of dead skin  to reveal a smooth, velvety pout. Then apply the Intense Therapy Lip Moisturizer side of the container to soothe and protect dry lips. 
Red, Enough Said
If you’re not a fan of pink, don’t worry—we’ve still got the perfect look to stun all of your admirers with this Valentine’s Day. Red is always a classic—no matter the holiday—but it also happens to be the official color of love. You really can’t go wrong with a classic red lip, no matter where your Valentine’s Day plans take you this year. Try the 3AM Lip Gloss Lacquer—its the perfect true red for any skin color and it’s vegan, which means it’s spreading a little love to all of the creatures on the planet, big and small. And in case you needed another reason for a little self-love (the best, most important kind of love!) this season, Mink Envy’s Hydrating Flower Lip Oil is the perfect gift to pamper yourself with. There’s nothing worse than seeing all of the cracks and imperfections on your lips highlighted by a vibrant red. This deeply nourishing and repairing formula will give you the perfect smooth canvas for all of your favorite shades. 
Heart Eyes
We have major heart eyes this Valentine’s Day…literally. If you’re feeling a little more daring and experimental with your makeup this holiday, give our embellished Sequin Heart Lashes a go. They have all the length and volume Mink Envy lashes are known for—all 20 millimeters of them—along with playful multicolored sequin hearts. If you’re in a rush to run out the door before your Valentine’s Day date and don’t have time for an extravagant cut crease, pop these lashes on for an equally impactful look. Grab our Waterproof Lash Adhesive with its super easy-to-use precision applicator to make the application time even faster. 
Soft Glam 
There’s nothing more romantic or timeless than the perfect soft glam look for Valentine’s night out. We love a natural look, especially when it’s paired with gorgeous, luxe lashes. For a softer, more subtle look, try one of our natural, 16 to 20 millimeter lashes. The Aria is a time-tested favorite for natural length and volume, while the Serena lash has a subtle flared look. And while irresistible lashes serve as the focal point of the look, keep the rest of the face natural and clean with understated contour and a neutral lip. For lighter skin tones, our Icon shade is a gorgeous muted nude-brown shade, while the Naked Lip Gloss Lacquer is a great choice for a nude lip for darker skin tones. Perfect your nude pout by lining your lips with one of our ultra-smooth lip liners—we love the Honey Lip Liner in light brown, or our After Hours shade for a bit more drama and definition. 
No matter your Valentine’s Day plans this year, or your makeup persona, Mink Envy has the flirty lashes and the quality, lasting products to make your look last as long as true love. And while this holiday might be all about love, there’s really no relationship as important as the one you have with yourself. So before you make the perfect gift and plans for your one-and-only, spoil yourself with the lashes and the products to make that look you’ve had in your head for a while a reality. And because our lashes are reusable up to 25 times, they’re truly the gifts that keep on giving. 
Happy Valentine’s Day, loves!