It's *officially* almost 2023, and you know what that means: it's time to whip out your boldest, brightest look for one of the biggest nights of the year. So whether you are watching the ball drop with a few friends from the comfort of your couch or you splurged on tickets to THE event in your city, we have the trendiest, most glam looks to ring in the new year with. From the staple red lip that never goes out of style to the experimental eye makeup straight off of the runway, we've got the NYE trends and the products to make sure you are the belle of the ball.
]]>It's *officially* almost 2023, and you know what that means: it's time to whip out your boldest, brightest look for one of the biggest nights of the year. So whether you are watching the ball drop with a few friends from the comfort of your couch or you splurged on tickets to THE event in your city, we have the trendiest, most glam looks to ring in the new year with. From the staple red lip that never goes out of style to the experimental eye makeup straight off of the runway, we've got the NYE trends and the products to make sure you are the belle of the ball.
One thing about owning the perfect shade of red lip lacquer? It will truly never go out of style. While the classic red lip may not exactly be a new trend, you can never, ever go wrong with the perfect, fire-hydrant red on NYE. Try our 3AM Lip Gloss Lacquer—because we know you’re not going home anytime soon after the clock strikes 12. Our pigment and our high definition shine will last just as long as your NYE does, no matter what time you come home. There’s nothing like a red lip to leave a mark on one of the best nights of the year (and whoever your midnight kiss is 😘).
If you love the idea of a statement lip but aren’t quite sold on classic crimson, red’s darker cousin, burgundy, is perfect for NYE this go-around. Dark lip shades are a fall- and winter-beauty staple, and this year, it’s burgundy’s time to shine. Get a crisp, clean edge with our Honey Lip Liner and fill in with our Last Night Lip Gloss Lacquer to celebrate the last night of the year.
We all know that our favorite foods have expiration dates, and we take good care to throw them out once they've passed their prime. But most makeup products have best-by dates too, and it's just as important to avoid using expired products on our face as it is to avoid putting them in our body. Here's the thing: just as old foods starts to grow bacteria and mold, expired cosmetics can also become a breeding ground for microbes. That's why it's so important to avoid putting expired products near our eyes, our lips, and on our pores.
And what better time to clean out those cluttered vanity drawers you can barely open anymore than before the new year? You know what they say: "Out with the old, in with the new Mink Envy makeup." Or something along those lines at least. As the preferred cosmetics brand among professional makeup artists, celebrities, and influencers alike, Mink Envy has the quality products to get you right. So start 2023 with fresh goals and fresh makeup—your skin will thank you.
The easiest way to tell whether it's time to leave or toss old makeup is the PAO symbol. PAO, or Period After Opening, refers to the length of time after opening a product and breaking its seal that it's safe to continue using it. PAO is indicated by an open-jar symbol with a number on the inside on the packaging of most cosmetic products. The number on the inside of the jar illustration refers to how many months post opening it's safe to use the product in question. While some products may have an expiration or use-by date, the industry standard is to write the lifespan of the product as a PAO.
But we know how tough a vanity deep-clean can be, so we've broken down cosmetics by product type and lifespan in this blog. And we've even linked the best replacements to your tried and trusty products, which as you might learn, may be a little too time-worn, too.
Foundation
Because most foundations are water-based, their lifespan is shorter than that of other cosmetics. Experts recommend tossing your foundation between six to twelve months after first opening it. The water factor of foundation formulas promotes bacterial growth, and using old or expired foundation can cause breakouts and other skin problems.
Another rule of foundation: toss products that have visible separation. When you see the oil in your foundation separating from the rest of the formula or pooling at the top, it's time to replace it. This means that the preservative ingredients in the formula may be less effective at preventing bacterial growth inside the bottle.
Eye Shadow
Though eye shadows are powder products, which usually have a longer lifespan, experts still recommend replacing your palettes every six to nine months. Because eye shadow is applied straight to the eyelid near a major mucous membrane, palettes are at a higher risk of becoming bacterial breeding grounds. Looking for a new palette to replace your old shadows and start the new year off right with? Our Skin Like Gold palette has all of the shades you need, from classy neutrals for the office to fun metallics to ring the new year in with.
Eyeliner
Like eye shadows, eyeliners are likely to transfer bacteria from the water line to the product and back to the eye on later application. That's why experts recommend keeping usage within three months after breaking the seal. Using contaminated eye makeup products can lead to itchiness, redness, and in some cases, pink eye. Eyeliner (and eye shadow) can grow bacteria and other microbes without any visible signs of trouble, so it's especially important to use fresh, clean products near your eyes.
If you are looking to replace your eyeliner, give our Magnetic Liner a try. Out waterproof, smudge-proof formula glides on with a creamy, smooth finish AND it doubles as a false eyelash adhesive. Pair this liner with one of our magnetic false lashes and take your look up 10 levels with just one easy step.
Lip Gloss
Because most lip products don't contain water, they tend to have a longer shelf life. Experts recommend switching out your trusty lip gloss around once a year since the product comes in close contact with the mouth. Experts also recommend switching out lip products after a major illness. As they approach their best-by date, you may notice that your lip glosses become harder to apply. If your lip gloss is coming out in streaks or globs, it's time to refresh your supply.
Mink Envy's vegan lip glosses are the perfect place to start if you are looking to refresh your collection for the new year. From sweet and subtle, like our Naked or Conceited glosses, to bold and seductive—peep our stunning Last Night or Mocha shades—our line has a shade for your every mood. Created with explosive shine and high moisture, these glosses are sure to make a statement.
It's far too easy to lose track of how many months that mascara has been in your drawer or exactly how long that lip gloss has been rolling around in the bottom of your bag. So take this as your friendly reminder to sort through your makeup this month and start the new year off with a fresh face...of fresh makeup. Not only does using old, expired products make creating that perfect holiday look harder than it has to be, it can cause unnecessary irritation, break-outs, and even illness. Invest in the best, boldest makeup on the market this year and shop Mink Envy for all of your cosmetic and lash needs.
School bus driver turned beauty boss—how the CEO of Mink Envy scaled her lash and cosmetic business in under two years.
If you had told Ashlee Sarai she would be the founder and CEO of a minority-owned lash and cosmetics company featured in the top beauty magazines in the country, worn by A-list celebrities and mega-influencers, and sold in locations along the East Coast, she probably wouldn’t have believed you.
]]>After a long, long two and a half years of the pandemic, staying socially distant, and wearing masks, a big shift is coming to the beauty industry this fall. We can feel it in the crisp September air. Out with the "clean girl," no make-up look that captivated social media earlier this year, and in with bold looks and even bolder lashes. Now that can finally wear our favorite red lipsticks sans mask-smudges and gather with friends for glam nights out, we are going to be indulging in all the color and all the drama with our makeup this season. As a false lash brand dedicated to providing the latest and greatest lashes to celebrities, makeup artists, and self-proclaimed beauty gurus, we have gathered the top trends for this fall so you can stay the "it girl" that we know you are.
]]>After a long, long two and a half years of the pandemic, staying socially distant, and wearing masks, a big shift is coming to the beauty industry this fall. We can feel it in the crisp September air. Out with the "clean girl," no make-up look that captivated social media earlier this year, and in with bold looks and even bolder lashes. Now that can finally wear our favorite red lipsticks sans mask-smudges and gather with friends for glam nights out, we are going to be indulging in all the color and all the drama with our makeup this season. As a false lash brand dedicated to providing the latest and greatest lashes to celebrities, makeup artists, and self-proclaimed beauty gurus, we have gathered the top trends for this fall so you can stay the "it girl" that we know you are.
Barbiecore has become all the rage among celebrities, influencers, and make-up artists alike during the late summer, and we do not see this trend fading anytime soon. Think pink everything. And we have got THE eyeshadow palette for you, doll! Our Fantasy Eyeshadow Palette has all the pinks Barbie could've dreamed of, from softer rose tones and shimmery peaches to the hottest fuchsia you will find on the market. With bright, bold colors that last as long as our lashes, this palette is perfect for your big fashion night out. You can pair this fun, hyper-feminine trend with any of our lashes—but if you are going for a true monochromatic look, our hot pink lashes are a must, available in our glam color pack. Or try our High Saddity lashes, which Born2SlayMUA killed with this pretty-in-pink look. But if you are a true Barbz at heart, we recommend the Minaj.
Euphoria had quite the hold on the Internet and the beauty industry earlier this year, and we do not see Jules- and Maddy-inspired looks subsiding while we patiently (or not so patiently) await season 3. Especially not since the rise of the bedazzled, bejeweled, and bespangled Y2K beauty trend. Merging the old with the new, this trend is all about accenting the eyes and brows with dainty crystal, pearl, or gemstone appliqués. And while this trend is the perfect opportunity to let your creativity run wild, you don't have to look any further than Mink Envy's Icy lashes. We are crying (diamonds, of course!) at how good this look is.
But it's not just about the eyes. Red lips that are so shiny we are calling them "vinyl" are so in this season, evidenced by both Megan Fox and Gigi Hadid's Met Gala looks this year. And while red is always a good choice for fall, we are taking it a step further in 2022 with a shine so reflective you won't even need a mirror. But in order to achieve the vinyl lip, you are going to need a gloss just as strong and shiny as this trend. Our vegan lip gloss is not only high-shine, it's high-ly moisturizing as well. Because what's worse than wearing a bright pigment with dry, cracked lips? Not to worry—we've got you covered with our shea butter, vitamin E, and avocado oil-infused formula that's just as good for your lips as it is for the environment.
But we most certainly can't talk about fall beauty trends without covering Halloween glam. Everyone knows that fake lashes are a staple for any spooky look, and we have exactly the pair you need, whether you are going for sultry or scary this year. Our Ziva and Isla lashes have all the volume and length we're known for, plus with a devilish red streak. But if your costume is on the other side of the color spectrum, our Nyx and Zoe lashes are a great witchy alternative. And for all of our ice queens this year, we created our stunning Alaska lashes just for you.
Because we are so ready to hit the dance floor with our friends once again, sequins, glitter, and all things disco glam are predicted to be a dominating trend this season, for fashion and beauty alike. When designers like Miu Miu, Givenchy, and Alexander McQueen sent glimmery dresses and sequin-covered couture down the runway this fashion week, we knew you'd want all the shimmer and glitter to match. With touches of pastel sparkle, our Kandy 20mm lashes are a must this season, as are the Icy lashes (get you a lash that can do both!). But it doesn't just stop at the lashes. Dust some glimmer on your lids for a truly luxe look with our Skin like GOLD eyeshadow palette. Whether you are going for a cooler or a warmer look—or even a beautiful copper glint—our palette has the metallic shadow for your brightest, most captivating dance hall outfit.
Everyone loves the ultra-light, baby soft look and touch of our best-selling mink lashes, but not everyone knows where these lashes get their name or where they come from. As you may have already guessed, some mink lashes ARE in fact made of mink fur, but not all mink lashes are made from the real stuff.
If you are lucky to have round eyes, you most likely have that fresh, doe-eyed look. But if you are looking to balance out your face with makeup, Mink Envy has just the look for you. In order to counteract some of the vertical space that round eyes take up on the face, Mink Envy has designed lashes to elicit a more almond eye shape. When shopping for lashes for round eyes, look for sets with less curl and the most dramatic length at the outer corner of the eye, like the Allura. Our lashes for round eyes will help you achieve more of a cat-eye look and widen your round eye shape.
Almond EyesAlmond is the most proportional eye shape to begin with. It’s defined as an eye that is twice as wide as it is high. It also happens to be the most common eye shape. Because it’s more proportional than most other eye shapes, it also has the most versatility when it comes down to lashes. You can either go for the round, Bambi-eye look or for a more sultry, mysterious, cat eye glam with almond eyes. However, looser, less dramatic curl may be the best choice for you. Ciara looked flawless wearing our Venus lashes on the Ellen Show.
Now you know the best choice of lash curl, length, volume for any eye shape–but also lucky for you, we’ve organized our falsies by eye shape on our website too! No matter your shape or the look you are going for, we’ve got the perfect set for you. Makeup is not all about skill and technique. It’s also about picking the look that will accentuate and complement your own natural features the best as well. And while faux lashes are an amazing choice for anyone looking to spice up their look, not every lash is meant for every person! Mink Envy knows the importance of dressing, or in our case, applying lashes, for your shape, and now we’ve made it easy for you to do the same!
With over 100+ styles available, we know you will find the perfect pair of Mink Envy Lashes for you!